In 2016, Chilli Social devised a social media campaign called #TagYourLocal, concentrating on our home town of Whitstable.
The idea was simple, it was about encouraging local people (including local businesses) to share positive reviews or experiences of local shops, restaurants, events, trades or venues on social media, using the hashtag #TagYourLocal (also @ in the business if on Twitter or Instagram, or tagging the business if on Facebook).
We knew positive world-of-mouth can be invaluable (you never know who will see & be inspired to pay a visit, and how far a Retweet or a share will travel) and wanted to create a way to marshall that positivity onto social media to help support local businesses & the community.
We wrote a Blog explaining the concept (which received 172 x link clicks – source bit.ly ), created visual content in the form of ‘postcards’ to our town featuring local businesses, identified local influencers to help share our message. and engaged with them over 3 x months.
It was received brilliantly and used by local people and businesses alike. In the 3 x month campaign period it had 211 x contributors and a reach of over half a million people (577,568 to be exact – source Hashtracker) and that’s just Twitter!
Some great examples are here:
As well as creating a successful local campaign to boost local business, our secondary aim was to raise awareness of Chilli Social locally. This was also a great success, on Twitter we gained 150 x local business followers, & won 2 x local contracts directly from the campaign in the form of ongoing social media management, and a commission to produce creative social media campaign ideas. The campaign also led to us doing some social media training with 3 x small business owners.
So all in all, some great tangible successes from a carefully planned & targeted campaign idea.
If you’d like us to come up with a similar creative idea for you to run, or you’d like to us to run it for you, give us a call or drop as an email – Details here
You can also find out more about ways of working with us here