We recently designed and ran a great social campaign for a local Whitstable restaurant, the East Coast Dining Room.
The brief was a gentle brand awareness campaign, to remind locals (& those from nearby towns) what The East Coast Dining Room is all about, and raise awareness of some of their menus such as the weekday set lunch for £12.95 & their monthly supper club for £28 pp.
We came up with a theme of enjoying life’s simple pleasures, including the local attractions of the beach, the sea, sunsets, fresh local produce, tied in with the ultimate simple pleasure of eating out with family, friends and loved ones. Inspired by the series of vintage ocean liner posters hang in the restaurant, we designed a hashtag that encompassed the theme, the local area, the restaurant’s name :- #EastCoastJoys.
We wrote a 2 part blog outlining some of ECDR’s favourite #EastCoastJoys and included other local businesses within this (later @mentioning them in posts lining to the Blog), created visual content to support the theme and also ran a series of cooking tips to add value to followers.
Our aim was to increase impressions on Twitter, and we took those from 2.2k a week to a weekly high of 26.6k & a total of 254k over 3 x months (source Twitter analytics).
Our secondary/supporting platform was Facebook, with only nominal posting combined with some carefully boosted posts & crafted ads. We achieved a reach of 27,358k over the 3 x months (source Facebook Insights).
Other metrics of note were:
256 x website visits (directly from social media)
Increased Twitter followers – from 850 – 1045
Increased Facebook Likes – from 172 – 343
We also received a live booking for lunch on Twitter (in direct reply to a tweet about set lunch) and started to receive great messages on social about about the restaurant – see below examples:
If you’d like us to come up with a similar creative idea for you to run, or you’d like to us to run it for you, give us a call or drop as an email – Details here
You can also find out more about ways of working with us here